Currently, Albion Online is planning to be released around August, 1st according to the "Road to Release" thread. I however think this is a really bad idea because the new World of Warcraft expansion "Legion" will be released August, 30th. So firstly, the multi-million dollar marketing campaign preceding its launch will basically drown out any competition. Additionally you have the "Warcraft" movie in June that will create loads of hype for the franchise and has its eyes set on getting as many mainstream movie-goers into the Warcraft game as possible. So releasing Albion Online right in the middle of Blizzard's marketing extravaganza will not help Albion at all. Trying to release the game earlier won't help either because Blizzard is currently making headlines with Overwatch, Hearthstone, the Tracer controversy, the Nostralrius controversy, the Warcraft movie, and Legion updates, to the point that it is hogging the spotlight from everything els